InsuranceFIRST IN ZAMBIA
Madison: insurance on WhatsApp
WhatsApp & Conversational AI
- GOAL
- Let Madison clients buy cover, make claims and get help without visiting a branch or calling in.
- SOLUTION
- A WhatsApp chatbot that handles insurance purchases, claims and customer support in one conversation.
- RESULT
- The first insurance service of its kind in Zambia, available to clients on the app they already use.